Piyaau - Hydration with Purpose
Link - https://mypyauu.webflow.io/
Client: Piyaau
Role: Website Designer and Developer
Tools Used: Figma and Webflow
Timeline: 07/02/2024 to 02/03/2024
About the Project: As a freelance website designer and developer, I had the opportunity to work on an innovative project for Piyaau, a brand that pioneers in delivering natural mineral water with a conscience. Originating from the pristine Himalayas, Piyaau is more than just a beverage company; it is a catalyst for change, advocating for environmental sustainability and community support.
Project Highlights:
Design and Development: Leveraging the power of Webflow, I conceptualized, designed, and developed Piyaau's online presence. The website's design ethos reflects the brand's core values: sustainability, health, and community. From the homepage to the product pages, every element was crafted to ensure a seamless, informative, and engaging user experience.
Eco-friendly Mission: Highlighting Piyaau's commitment to the environment, the website prominently features the use of eco-friendly aluminum cans, a choice that underlines the brand's dedication to sustainability. The website educates visitors on the benefits of aluminum packaging, including its 100% recyclability and rapid reprocessing cycle.
Health and Wellness: The website emphasizes the health benefits of Piyaau's natural mineral water, such as detoxification, gut health support, and immunity enhancement. With a natural pH level of 7.1-8, the product promises antioxidant-infused hydration, a message that resonates through the web design.
Community Impact: A significant section of the website is dedicated to Piyaau's community efforts, showcasing how every can purchase contributes ₹1 towards setting up resources for disadvantaged communities in urban and rural India. This feature not only informs but also encourages visitors to become part of Piyaau's mission as "Water Warriors."
Customization and Advertisement: Understanding the importance of personalization and brand visibility, the website offers options for can customization and advertising opportunities in Piyaau's allied cafes, restaurants, and hotels. This aspect of the website was designed to be intuitive, inviting businesses and individuals to engage with the brand in meaningful ways.
Conclusion: Through this project, I aimed to create a digital space that mirrors Piyaau's ethos of 'Hydrate for a Cause, a Change, a Better World.' The end result is a website that not only showcases the product but also educates and inspires action towards a more sustainable and health-conscious lifestyle.
